Friday, May 04, 2012

Up In Arms

I couldn't believe all the negative comments left on this video. Virtually berating Equinox like they were showcasing porn. Instead of feeling inspired, critics complained that the gym club was using sex to sell memberships. Eh em,  go take a look at Times Square, welcome to the 21st century. Selling sex (legally, of course) is one of the most common advertising tactics used in every kind of media. At least Equinox is doing it in a way that is supposed to inspire and encourage women; one might even say that it is showing that a woman can be in charge of her own life and sexuality while managing her lifestyle (whatever that may be). 

All I can say is good job! 



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